– “I’m someone who loves perfumes. I associate scents with important things in life, childhood, and so on. I’ve always had a distinctive scent that I’m known for. I would combine two, three, sometimes even four perfumes. That’s why I created a fragrance that I want, so I don’t have to mix perfumes anymore,” said Jelena Karleuša. – “People will forever associate this scent with you,” she added. It’s worth mentioning that Jelena and her team have been working tirelessly for months on selecting the right fragrance notes, as well as the packaging for the beauty products she will sell under her name and logo. The perfumes and body sprays carry a very symbolic name: “JA JK” – her initials, of course, but also a nod to the title of her song “JA,” for which she wrote the lyrics herself.